A repository filled with examples of where the data-wrangling and statistical modeling power of R can be applied towards Google Analytics data.

View the Project on GitHub adamribaudo/R-Google-Analytics-Examples

R and Google Analytics Use Cases


Your web analytics data is trapped! Google Analytics provides you with a handful of built-in reports and features, but your data has so much more potential. Fortunately, the data-oriented programming language, R, can easily connect to Google Analytics and produce results that go far beyond the features of GA. Furthermore, R provides operational benefits to analytics teams who wish to collaborate on reproduceable analyses.