1 Account Structure

1.1 Properties

The account, Noise to Signal, has 2 properties. These are shown below sorted by update date in reverse chronological order.

1.2 Views

In total, there are 6 views. These are shown below in reverse chronological order by update date.

TODO - only need to show this if there is more than 1 property

The property with the most views is www.noisetosignal.io with 5 views. The number of views per property is below.

2 Configuration

2.1 Custom Dimensions

The view, NTS Production, has no associated custom dimensions

Property www.noisetosignal.io has 7 custom dimensions shown below:

2.2 Goals

2.2.1 All Goals (1)

View NTS Production has 1 goals listed below.

2.2.2 Destination Goals (0)

2.2.3 Event Goals (0)

2.3 Filters

2.3.1 All Filters (7)

View NTS Production has 7 filters listed below.

2.3.2 Include Filters (1)

Include/Exclude filters are called out below along with their criteria.

2.3.3 Exclude Filters (6)

Include/Exclude filters are called out below along with their criteria.

3 Data Integrity

3.1 Goal Measurement

3.1.1 Past 7 Days

3.1.2 Past 30 Days

3.1.3 Past 90 Days

3.2 Hostname Review

In many cases, GA properties and views are capturing data from the wrong domain or sub-domain. As a reference, the URL associated with NTS Production is http://www.noisetosignal.io and the URL associated with its property is http://www.noisetosignal.io. These URLs are configured in the GA admin and don’t necessarily indicate which domains should be tracked.

Data has been retrieved for the last 30 days (2020-04-14 to 2020-05-14). Overall, 1 unique hostnames were discovered.

3.3 Events

3.3.1 Top Events

3.3.2 Unique Event Categories

3.3.3 Unique Event Actions

3.3.4 Unique Event Labels

5 TODO List

  • Campaign Trends
  • Check for path format (full path including host name or not)
  • Anomalies - Gaps in data, start/end date of data collection
  • Campaign Tracking - Source/mediums ? What else?